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The pandemic has not only seen a spike in home improvements, but also in people looking to buy new properties, which is inevitable as the time spent at home has significantly increased. This combined with the Stamp Duty holiday being extended until the end of June, has resulted in many looking to increase the value of their home with the intention of selling.
For this very reason, we commissioned some research to shine a light on the improvements homeowners are looking to make, along with the key factors influencing consumers when it comes to considering buying or even viewing a prospective new home.
Our survey of 1,000 UK consumers revealed the vast majority of homeowners and renters admit a property’s kerb appeal is an essential buying factor, with 65% confirming an attractive exterior is important when considering to view/buy a house.
The research also uncovered 63% are deterred by damaged exterior windowsills or frames, 72% would avoid booking a viewing for a house on a busy road, and more than one-third admit liking the colour and style of the front door is essential when buying or viewing.
Wellbeing was another key factor with over three-quarters (79%) of residents admitting that natural light is important when looking for a new home as it helps with their overall happiness. While eco-friendly features are also priority, with 40% saying they wouldn’t view or buy a house that didn’t have double or triple glazing, energy-efficient doors, insulation or low carbon heat.
While it’s reassuring to see the home improvement sector and property market surge, it’s crucial to still follow the appropriate health and safety practices. To help, we have created a safe guide for homeowners to ensure those looking to buy and upgrade or simply renovate their existing home stay safe during the entire process.
On other influential factors when booking a viewing/buying a new home, the survey found that:
On general consumer thoughts on home improvements, the research revealed:
On renovations in the current climate, the research uncovered:
We have lots of top tips and creative ideas for those looking to upgrade or extend their home. Whether it’s for personal comfort and wellbeing, to make an essential work space or to make the property more appealing to potential buyers, we have a wealth of expert advice.